The NHRA is the world's largest motor sports organization.

32 of top 50 D.M.A.'s - Unparalleled geographical reach. (See map on right.)

98% of NHRA attendees feel positively about companies that support the NHRA.

The NHRA has 80,000 plus members.

91% of NHRA attendees try to support companies that support the NHRA and NHRA race teams.

Over 2 million people attend NHRA events annually.

91% of attendees are likely to take part in a promotion linked to the NHRA.

The motorsports fan is well aware that corporate sponsorship makes "the show" possible. And unlike other sports, sponsorship and corporate involvement are expected and embraced by the audience.

Over 90% of NHRA fans are likely to try a new product service of promotion for the first time if it's a sponsor of the NHRA.

89% of NHRA attendees are likely to purchase the product of a NHRA sponsor over that of a non-sponsor.

24.8 million Americans are fans of NHRA Drag Racing - 14.7 % of U.S. population.

NHRA is the #2 motor sport in America.

Nearly 50% of NHRA fans stated they have switched brands because the brand they switched to was a sponsor of the NHRA.

1.5 million side-by-side races each year

Nearly 60% of NHRA fans live in households of 3 or more.

Annual Household Income is $72,900.

56.1% of households spent $100 or more in the past week in groceries.